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Alexa’s back for round two with the vintage inspired label ‘Madewell’ and we couldn’t be more excited. The collection and campaign are absolutely stunning and it gives us another opportunity to steal this fashion icons style with quirky and unique pieces that have a...

Gosh this week has flown! Cant believe that last week this time I was on my way to Joburg SA Fashion week. Before another week-end hits I should probably give you some insight as to what I thought of the shows. Some were good, design wise and some were just very entertaining. I have decided to...

Spring/Summer 2012 at Milan Fashion Week showcased a mixture of trends with a strong element of the 1920′s era coming through. What with the film ‘The Great Gatsby’ set to be released, it appears that brands including Prada and Etro, have taken influence from this and...

London Fashion Week most definitely made an impact this time with a mixture of trends and unique concepts from each designer. Most notably, Christopher Bailey at Burberry, created a real time tweeting platform whereby he showed the outfits moments before the models stepped onto the catwalk....

Known for her overt sexuality, here we see Rihanna vamping it up for the Armani Jeans brand. Shot by Steven Klein in NYC,  a classic film noir theme has been created, emphasized by the  vintage props and cropped blonde wig modelled by the pop star. Expect to see more of her as she has...

Summer is most definitely on its way (little dance!) and what better way to cover up than with this seasons Baroque inspired sunnies. Love this picture and if your looking for something that’s a bit out there, go check out the ranges at Sunglass Hut where you’ll find incredible...

Chanel has taken over at Harrods in London, with an exhibition entitled ‘Une Promenade’, and has turned it into magical wonderland that would have most of us feeling faint. The entire third floor (approx 350 square meters) has been transformed into something fashion fanatics can...

Shot by David Sims, the Winter 2011/12 campaign for Chloe is simply magical as the Nymph like models frolic in the sun dappled forest. Loving the soft green and brown palette mixed with a bit of snakeskin, giving it an earthy, natural feel – take note of the bag, its absolute fave in...

Blonde bombshell Lara Stone is the face of the new Tom Ford beauty line and is seen here in the most recent  fragrance campaign, ‘Violet Blonde’. Shot by Mert & Marcus, he has produced yet another incredibly sexy look for his brand. Image courtesy of...