PUMA Creative Factory experience

This December, launches the PUMA Creative Factory, a new shoe customisation concept that blends virtual and real elements to deliver a innovative and authentic sneaker design experience and  I was lucky enough to get invited to create my own pair of one-of-a-kind high-tops sneakers.

The Creative Factory space in the Canal Walk PUMA store

The work bench with all the fabric and materials that will make up your sneaker

The shoe creation experience is amazing as you get to build your sneaker on an iPad which enables you to visualise billions of possible material and colour combinations.

Customising my shoe on a iPad

A bit overwhelmed with choice i needed a second opinion

This was truly a fun and authentic shoe making exeperience.

For more information you can visit: www.puma.com/creativefactory

Leila Petersen

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