Marieclairvoyant

Guy Ritchie’s latest film is only 4 minutes long – and while fans of Lock, Stock and 2 Smoking Barrels and Snatch might be disappointed to know there isn’t a gun in sight, fans of Jude Law will no doubt love it. Ritchie’s latest endeavor is an ad campaign for Christian Dior’s men’s fragrance Dior Homme – because you’re only really a director in Hollywood these days if you have a fragrance campaign to your name! Watching the ad, I couldn’t help but repeatedly feel that Law, the face of the fragrance, was doing some serious channeling of Michael Caine; it’s some of this that he should have brought to the disastrous Alfie remake!

(film courtesy of CocoPerez)

Martin Jacobs

Purely by accident, I discovered these two adverts online for Hyundai’s new 2010 Kia Soul. (Hyundai, come on, screen them locally too!) They’re fun, they’re clever, the animation is great – and they’re proof that South Africa’s very own musical duo Goldfish not only has worldwide appeal (which, let’s face it, we already knew!), but that we’re not the only mammals out there to enjoy a good Goldfish groove! Wanna kick-start your weekend? Then watch ‘em now!

Martin Jacobs

…New York magazine’s Fall Preview special double issue, that’s what! Which isn’t too great a jump from the stock-standard answer to that rather childish joke – a newspaper. But why blog about it? Simply put, as an art director, I’m absolute mad about this cover and think it’s a fantastic example of hard-working graphic design. It’s eye-catching, intelligent, whimsical and witty all at the same time. It’s proof that a small image (of 80′s 15-minutes-of-fame comedian Pee-Wee Herman, and occupying only a quarter of the available cover space) can be as effective as a full-page image. And it’s proof that a relatively neutral and bland typeface, with an innovative use of scale and colour, will serve to stop passers-by at the news-stands on the streets of Manhattan.

Martin Jacobs